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The current brand relies heavily on imagery of their products to draw in customers. The logo is a simple word mark that shows their dedication to natural ingredients with the subtle use of a leaf. Their branding is fairly mature, my vision was to reimagine the brand to really intrigue, excite, and appeal to kids!

THE ORIGINAL

THE ORIGINAL

The current brand relies heavily on imagery of their products to draw in customers. The logo is a simple word mark that shows their dedication to natural ingredients with the subtle use of a leaf. Their branding is fairly mature and slightly dated.

THE LOGO PROCESS

The main goal of the new branding is a focus on kids as a target audience. I wanted the rebrand to create a friendly presence with a focus on creating a tone that is fun, playful, and imaginative in order to draw in a younger audience.

To create this playful idea in the final logo the company name is placed on the popsicle shape to mimic the rays of a sun. And when the mark is flipped the filled in elements become a smiley face. 

THE LOGO + PROCESS

The main goal of the new branding is a focus on kids as a target audience. I wanted the rebrand to create a friendly presence with a focus on creating a tone that is fun, playful, and imaginative in order to draw in a younger audience.

To create this playful idea in the final logo the company name is placed on the popsicle shape to mimic the rays of a sun. And when the mark is flipped the filled in elements become a smiley face. 

THE OUTCOME

The use of whimsical and imaginative illustrations helps to better connect with the young target audience. The color palette is playful without being too "kidish" so that the style still appeals to an older audience as well. And the different set of illustrations can be used to show the product as well as the ingredients within the product. 

The deliverables I created include: package design, business stationery, social media campaign, children's t-shirts, tote bags, and stickers. 

OUTSHINE

FAKE REBRAND

BRANDING + PACKAGE DESIGN

THE BRIEF

A fake rebrand for Outshine frozen fruit bars. I re-designed the logo as well as other brand visuals and created various deliverables to showcase how the new identity system would be applied to company marketing and packaging.

Through this project I wanted to re-design the identity to better reach the audience of kids through a playful, whimsical, and imaginative approach.

 

Check out the full process and brand guidelines here!