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For the new logo I wanted the mark to be very vibrant, powerful, and bold like the players that it represents.

The badge: the shape of the bounding badge mimics a basketball key.

The bracket: the line work on the top of the mark mimics a bracket, I wanted to highlight the tradition of fans creating their own bracket every year.

The dots: the half-tone pattern, used on the sides of the ball, is composed of sixty-four dots to represent the sixty-four teams that compete in the tournament.

THE LOGO

THE LOGO

For the new logo I wanted the mark to be very vibrant, powerful, and bold like the players that it represents.

The badge: the shape of the bounding badge mimics a basketball key.

The bracket: the line work on the top of the mark mimics a bracket, I wanted to highlight the tradition of fans creating their own bracket every year.

The dots: the half-tone pattern, used on the sides of the ball, is composed of sixty-four dots to represent the sixty-four teams that compete in the tournament.

SECONDARY MARKS

Along with the main tournament logo I wanted to create marks for the sweet sixteen, elite eight, and final four. I wanted to create these additional pieces so that all visuals used for the tournament would have a cohesive look.

SECONDARY MARKS

Along with the main tournament logo I wanted to create marks for the sweet sixteen, elite eight, and final four. I wanted to create these additional pieces so that all visuals used for the tournament would have a cohesive look.

OUTCOME

One of my main goals in this project was to give the tournament the same hype and fanfare that the men's tournament receives. Without swag, social media campaigns, and a recognizable brand it's easy for people to forget or diminish the women's tournament's legitimacy. 

The deliverables I created include: Instagram story filter, jersey patches, drawstring bags, and an example of a court decal.

MARCH MADNESS

BRANDING + PROMO MATERIALS

THE BRIEF

At Oregon State University our senior capstone project is a chance for everyone to take on any design project that they are passionate about. For my project I decided to rebrand the Women's March Madness tournament as I am very passionate about highlighting female athletes. I wanted to give these athletes the same importance, air time, and respect as their male counterparts; starting with calling it March Madness instead of The NCAA Women's Division I Basketball Tournament.