GOOGLE PLAY
DESIGN + ILLUSTRATION
Beginning in 2023, I joined an inaugural team of designers, illustrators, and animators to define and execute the visual content for the Google Play Store. Our work directly supports local and global campaigns, reaching billions of users worldwide. We've created hundreds of unique assets and played a key role in establishing and refining the illustration styles and guidelines that ensure visual consistency and quality across the entire platform. Over the past years we've scaled the program, grown the team, and continually expanded our capabilities to best fit the needs of our partner developers at Google Play.
Creative direction by Matthew Hollister, Bethany Ng, Denny Khurniawan and Justin Gabbard. Motion by Haydn Cieri. Work in reel also done by Bethany Ng and Keni Chaffee.
CULTURAL MOMENTS
We are experts in crafting content that resonates globally. Over the years, we've delivered campaigns for various cultural moments and regions, always taking the time to research local holidays and often partner with people from that region to ensure cultural accuracy. Because of this we've become highly requested creative partners by developers and teams in numerous countries around the world.
CUSTOM CAMPAIGNS
We design and execute integrated campaign sets across the Google Play Store. Our process is centered on developing custom visual systems to establish a distinct aesthetic for each cultural or commercial moment, while maintaining visual harmony and cohesion when assets are presented collectively across the platform. This systematic flexibility enables efficient execution, scaling from one-day activations to comprehensive, season-long initiatives.
